Tyler Schultz

Southwest employees are the heart of their business. They make the airline what it is today. In this campaign we wanted to put the focus on them and how without them, Southwest wouldn’t be the same. The quite literally make Southwest Airlines what it is.

When we started this account, we were tasked with a semi-rebrand of the social work. This is the presentation I gave to the client about the updated look and feel. It is new and fresh, yet still lives within their design ecosystem.

On the Strategic Messaging Team, I helped Oracle win new business. As a small yet impactful team, we only work on deals that are over $1m ARR.

We sit in the middle of deep user research, strengthening the strategic message and delivering unique and meaningful customer experiences.

DraftCrunch was a daily fantasy sports analytics platform that I cofounded after winning multiple awards in my Master’s program at the University of Texas.

I was the Chief Experience Officer and Creative Director. Every single touchpoint and digital asset was created by me or went through me.

On top of my creative responsibilities, I was also in charge of budgeting, HR, business development, customer interactions (sometimes at three in the morning), and securing funds.

I was privileged to work with the RYE team to create its brand for what now is an influential restaurant in the Louisville area.

I created the name, the tag line as well as the main logo and all of the ancillary marks.

The owner of RYE even got a tattoo of the logo on his arm.

I was the creative lead on the HP social media team for over two years. We had two types of content, the first was responsive, which was in response to something that was happening that day, to stay relevant and connect with our audiences in different ways. That means that everything we did was created in less than eight hours.

The second way we connected with our audience was through evergreen content. This is content that can be reposted and wasn’t created in a day.

Southwest Cargo wasn’t getting any love. They needed a new campaign to promote what they do but they also really needed an internal battle cry, hence the new rallying cry, “Get Ship Done!”

I was the lead creative on the Hershey social account for about a year. I created and directed all of the Hershey social during that time.

The Winglet campaign was used nationwide in Southwest Airlines Hubs. It showcased the famous colored SWA wingtip. It was fun to get the opportunity to go in the sky and shoot from coast to coast.

This also had a social component of getting the users to showcase their favorite winglet photo.