I have been the creative lead on all Galderma social workstreams for the past two and a half years. Our work helped secure the business, and we are now the social AOR because of our team’s amazing work over the years as well as the amazing work our team did on the new business pitch.
I worked hard just to get this gig. I fell in love with the business and the strategy immediately. An easy way to find the charities you care about and set up a recurring subscription.
My tasks involved creating most of the social media for the business as well as working on multiple new functionality on their app.
With the release of Red Tails, a movie focusing on the dogfighting of the Tuskeegee Airman, the Air Force saw an opportunity to talk about an important part of their history.
We were tasked to create a website that talked about their history. We created a timeline as well as 3-D renderings of their famous aircraft. We also went and shot the interiors of the cockpits so the viewer could experience what a Tuskeegee Airman saw when flying a Red Tail.
This was my dream project. As an avid NCAA basketball fan and lover of chocolate, this was a perfect match. I wrote all the lines, created all of the graphics and worked on the strategies.
We created generic ads for national exposure as well as targeted ads for specific teams.
My team was tasked with creating a new website that could drive an understanding of what Commissioned Officer training entailed.
We were also tasked with creating videos for each phase of the process, which have been seen over 200,000 times.
I was fortunate enough to live in Montgomery, AL for a month to film as much footage as we could for these videos, living the life of an Air Force officer.
My team was tasked with creating a new website that could drive an understanding of what Basic Officer training entailed.
We were also tasked with creating videos for each phase of the process, which have been seen over 200,000 times.
I was fortunate enough to live in Montgomery, AL for a month to film as much footage as we could for these videos, living the life of an Air Force officer.
A labor of love. This is a coffee table book with curated stories about Ali that inspire and motivate. This book was hand-delivered to Ali at his home in Louisville, KY before his passing. I got to present the book to him and gift him a copy.
